Omnichannel Targeted Outreach.
Drive measurable results with a leading direct mail outsource partner. From self-mailers to precision kit assembly, we automate your high-impact marketing campaigns.
Omnichannel
Direct Mail + Digital Marketing
Postal
Presort Savings
100%
Variable Color Logic
Real-Time
Campaign Tracking
Direct Mail Formats
Bespoke mailing solutions engineered for high engagement and conversion.
Postcards
Oversized, high-gloss, and matte finishes with variable 1:1 messaging to stop the scroll at the mailbox.
- • Jumbo Formats
- • UV Coatings
Envelopes
Specialty windows, security tints, and custom textures designed to pique curiosity and drive open rates.
- • High-Speed Inserting
- • Specialty Substrates
Pressure Seal
Efficient, self-mailing formats that eliminate the need for envelopes, perfect for notices and alerts.
- • Secure Sealing
- • Tamper Evident
Production
Powerhouse.
Our network of direct mailers utilize the most advanced print technology to deliver 1-1 accuracy at scale.
Variable Full Color
100% dynamic data-driven color on every individual piece.
Roll-Fed High Speed
Massive volume processing for rapid market entry.
Cut Sheet Precision
Versatile handling for complex multi-piece inserting.
Dynamic Inserts
Sophisticated inline inserting triggered by unique data for high-relevance messaging.
Measurable Success
Strategic execution across high-intent verticals with documented results.
Retail
Circulars
High-volume localized distributions with 100% address accuracy. We manage complex versioning to ensure the right offer hits the right door.
Key Outcome
-30% Waste
Mortgage
Re-Fi
Trigger-based direct mail utilizing real-time credit data. We reach homeowners at the exact moment of intent to maximize conversion.
Response Boost
+240% Lift
Insurance
Acquisition
Personalized risk-profile messaging using predictive analytics. Our 1:1 color logic drives engagement for high-value renewals and acquisitions.
Audience Reach
1:1 Density
Expert
Engineering.
Whether you’re promoting a new product, announcing a special offer or keeping up with long-term customer relationships, creating an effective direct mail campaign involves several key steps.
Target Audience
Clearly defining your audience determines the design, copy and offer of your mail piece.
Compelling Copy
Personalized and concise messaging leads to more engagement with recipients.
Call to Action
Giving the recipient a distinct course of action is crucial to increasing response rates.
Strong Design
Design must be attention-grabbing and align with your brand image and voice.
Omnichannel Strategy
Combining direct mail with digital marketing to reinforce message and maximize reach.
Track Performance
Optimize future campaigns with data and analytics tools that track campaign metrics.
Omni-Channel Campaigns
Touchpoint 01
Direct Mail Delivery
Touchpoint 02
PURL/QR Interaction
Touchpoint 03
Digital Retargeting
Measurable Brand Leverage
Postage
Optimization.
Smart Source works with the postal service to ensure your direct mail campaigns are efficient and cost-effective. We manage everything from incentives to postage optimization to bulk mailing discounts, to help you get the most value from your marketing budget.
Commingling
Commingling services allow for daily pickups and reduced postage expenses by combining your mail pieces into one shipment, increasing work-share discounts.
Dropshipping
We can ship mail to the postal facility closest to the recipient, maximizing zone-based postage discounts and ensuring faster delivery.
Co-Palletization
Our co-palletization strategies unlock additional dropship discounts for standard marketing mail pieces by grouping pallets for specific destination hubs.